TimeZone (America/Los Angeles)
How and why to include webinars in the content marketing mix
Thursday, January 9, 2014 10:00:00 AM PST - 11:00:00 AM PST
62% of marketers are using webinars as a tactic to deliver B2B content marketing (up from 59% in 2012), according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends report by the Content Marketing Institute (CMI). Additionally, marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan, including;

-	Criteria to determine when to deliver content via a webinar
-	Mapping webinars to the customer engagement cycle
-	Strategies for using webinar content to qualify leads
-	Tips for using webinars to accelerate the sales cycle


Join this session to receive a free whitepaper on "Eight ways to use webinar content and behavior to qualify leads"
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